JLL & Gordon Brothers to Help Retailers Transform and Optimize Operations

JLL and Gordon Brothers today announced a strategic alliance to elevate both firm’s services for retailers and their investors. The alliance will support all retailers, growing or challenged, with the most comprehensive set of real estate, inventory, brand, and customer migration solutions.
Together, Gordon Brothers and JLL now offer one of the largest teams of real estate experts to help retailers minimize lease liabilities, maximize the value of their underperforming assets, and retain or migrate customers while protecting and developing their brands. The alliance allows retailers to focus on what is critically important: managing their brand and servicing their customers.
“We are excited to bring to our clients the broad array of services offered by Gordon Brothers. Gordon Brother’s appraisal, valuation and disposition services are a great compliment to JLL. Gordon Brothers is the leading expert in this area, having provided more financial guarantees to retailers than any of their competitors,” said Naveen Jaggi, President, JLL Retail Advisory and Capital Markets in the Americas. “Through our alliance with Gordon Brothers,  we gain the ability to deploy capital to support retailers throughout their lifecycle.”
The two firms bring over three centuries of combined experience and nearly 90,000 real estate professionals serving clients in more than 80 countries. Gordon Brothers and JLL generate $18 billion in transactional revenue annually;  no team has restructured more leases, disposed of more inventory, facilitated more country exits, or closed more stores within the retail space.
“The retail market is evolving rapidly. The conventional lease disposition approach no longer fully serves progressive retailers,” said Kenneth Frieze, Chief Executive Officer of Gordon Brothers. “By integrating our expertise with JLL’s extensive broker networks and technology systems, clients will gain access to expanded services to help them transform their businesses.”
The combined services include: portfolio reviews; lease mitigation, termination, and restructurings; property management; fee-owned property sales; valuations; asset dispositions; brand licensing and conversions; customer migration; financing; location scouting; site analytics; retail research; and PinPoint mobile data technology and predictive analytics platforms. For more information on how these services can optimize retailers’ sales channel strategies and real estate portfolios, please visit
Gordon Brothers is a leading global advisory, restructuring and liquidation firm serving operating companies and their investors. Gordon Brothers has been providing real estate services since acquiring DJM Real Estate in 1998. In 2016, the firm rebranded its retail real estate business and now provides the same capabilities under the Gordon Brothers parent brand.