Gordon Brothers & New Mill Capital Partner to Sell Drinkworks Assets

Gordon Brothers, the global advisory, restructuring and investment firm, has partnered with New Mill Capital to sell the machinery and equipment from Drinkworks’ two U.S. facilities in timed, online auctions.

Drinkworks, a former producer of at-home bar machines, ceased operations in December 2021. The discontinued assets include late model, alcoholic beverage machinery and equipment from the Bedford, Massachusetts testing facility and state-of-the-art home bar production and pod filling equipment from the Williston, Vermont plant.

The first of two online auctions for the Bedford facility assets began March 2, 2022, with bidding closing on March 9. The second of two online auctions for the Williston plant assets begins March 22 with bidding closing on March 29. Inspections are available by appointment.

“We’re happy we could provide a creative and flexible solution for Drinkworks after the company made the difficult decision to stop production of their home bar appliances,” said Bob Maroney, President, Commercial & Industrial at Gordon Brothers on behalf of the joint venture. “These online auctions present terrific opportunities to purchase practically new equipment at a time where supply chains are struggling to meet demand.”

In addition to the machinery and equipment, over 500,000 items of consumable inventory are available for sale. For a detailed asset list, including pictures of the available equipment, please visit: https://assets.gordonbrothers.com/assets-for-sale/assets/d/drinkworks#. For auction registration, please visit: www.newmillcapital.com.

About Gordon Brothers

Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations, and financing and investment. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. The firm conducts more than $70 billion worth of dispositions and appraisals annually and provides both short- and long-term capital to clients undergoing transformation. Gordon Brothers lends against and invest in brands, real estate, inventory, receivables, machinery, equipment and other assets, both together and individually, to provide clients liquidity solutions beyond our market-leading disposition and appraisal services. The firm is headquartered in Boston, with over 30 offices across five continents.

New Mill Capital

New Mill Capital (www.newmillcapital.com) is a privately held manufacturing asset acquisition and disposition firm specializing in food processing & beverage plant equipment auctions, turnkey sales and acquisitions. New Mill is a national leader in the sale of idle plant equipment and has also acquired and repurposed over 20,000,000 square feet of manufacturing facilities.