Provided an equity guarantee for the wind-down of Dots, providing hands-on multi-channel marketing support, and investing our own capital to source additional merchandise and generate the highest possible recovery.
By The Numbers
Through a very competitive bidding process Gordon Brother provided an exit strategy for Dots at the highest recovery for the estate. Dots was a national discount retailer that specialized in women’s fashion and accessories. The company filed for bankruptcy in 2015 due to mounting competitive pressure. During the bankruptcy auction, we provided an equity guarantee reflecting the investment of our own capital to access additional value in the project and provide a higher bid to the estate.
To enhance the results of the sale, we sourced additional inventory to complement the existing merchandise. We also leveraged a mix of digital marketing tactics using social media, email campaigns and the e-commerce channel to optimize sales. Throughout the course of what was a short and highly successful sale, we managed the complete wind-down of the estate, recovering over $120 million of retail inventory and minimizing losses.