Marquee Brands acquired the iconic Ben Sherman brand with the intent to transform the struggling business operations into an efficient licensing model.
Gordon Brothers stepped in to facilitate the transition and in a back to back transaction acquired all the operating assets while Marquee acquired the global intellectual property rights. We funded and operated the global wholesale business, stores and concessions, and over time, orderly transitioned these to new licensee ownership through a UK administration. Locations surplus to requirements were ultimately closed and lease obligations mitigated.
The process enabled Marquee to restore Ben Sherman to a distinctive lifestyle brand with world-class licensee partners.