Store Closing Sales Begin Today at All Performance Bicycle Locations

Press Release

Deep discounts on all merchandise just in time for the holidays

Date December 7, 2018

Gordon Brothers announced today that it will begin store closing sales at 102 Performance Bicycle locations across the country. Parent Company, Advanced Sports Enterprises, Inc. (d/b/a Performance Bicycle) filed for bankruptcy on November 16th as part of its reorganization strategy. As part of that process the Company has made the strategic decision to close all 102 Performance Bicycle stores.

Opening discounts Up To 40% will be offered on all inventory, including current product, and feature top bike and accessory brands.

“We expect merchandise to sell very quickly,” stated Tim Shilling, Managing Director, Gordon Brothers. “Tremendous values on all categories are being offered starting today. Sales will run until all inventory is sold which is expected to be fast.”