GB Merchant Partners Acquires Laura Secord, Canada's Premier Chocolate Brand and Retailer

Press Release
Boston, MA — GB Palladin Capital, LLC, a division of Gordon Brothers Group, LLC, announces the acquisition of Laura Secord from Archibald Candy (Canada) Corporation. Laura Secord is Canada’s leading marketer and retailer of premium boxed chocolates, scooped ice cream and other confectionary products. Headquartered in Toronto, the company operates through 157 retail stores, as well as more than 2,000 mass-market outlets across Canada.

“We’re delighted to join forces with one of Canada’s premier brands and long-established retailers,” commented Michael Frieze, Chief Executive Officer of Gordon Brothers Group. “Laura Secord joins our portfolio of investments in the retail sector, including The Bargain Shop (of Canada), Restoration Hardware, Spencer Gifts and Party America. We are confident that Gordon Brothers Groups’ resources, as well as our operational and investment expertise, will help to further enhance and build the Laura Secord brand.”

“Laura Secord is one of the strongest brand names in Canada and one that transcends generations,” added Mark Schwartz, President of Gordon Brothers Group. “We are respectful of Laura Secord’s rich history and are confident that the additional financial resources we are providing to the business will enable it to achieve significant growth. We look forward to working with Laura Secord’s management team to expand the company’s presence throughout the Canadian market.”

James Ardrey has joined Laura Secord as Chief Executive Officer. Mr. Ardrey has extensive experience in the branded food industry, as well as experience in the confectionary business.

Founded in 1913, Laura Secord ( was named after the Canadian heroine of the War of 1812, and is Canada’s largest and best-known chocolatier. Today, the Laura Secord name stands for quality product and commitment to excellent customer service. With more than 400 products, including premium chocolates, ice cream and candies, Laura Secord still follows the time-honored recipes and dedication to quality as was done when the company first started.