Gordon Brothers Brazil intensifies purchase of assets in the equipment market


Date January 29, 2019

originally published on ANALOC.org
The American multinational Gordon Brothers, with 115 years of activities in the asset purchase and sale market, restructuring and investments, reinforces its strategy to support companies in the Brazilian construction equipment and industrial market that support the chain.
Present in 25 countries and with a turnover of transactions and valuations of US $ 70 billion per year, the company has conquered the global market helping companies from all sectors of the economic activity that need quick liquidity or want to part or all of their assets in the search for a market repositioning.
"We feel it is an important moment to work hard on the construction machinery segment in Brazil, boosting its strategic consolidation so that it grows stronger," said Marcos Brandt, senior managing director of Gordon Brothers Brazil.
"The sale of assets at fair value, either to capitalize companies or to reinvest, is an operation that needs to be done with great care and planning, since these are situations that are surrounded by stress and can become a huge expense drain, if they are not conducted in a professional and well-organized manner. This is exactly where we come in with equity, global reach, and experience of more than 115 years, "the director adds.
"Both in the construction machinery market and in the industry, used and new equipment are resold in national and international markets where there is demand," explains Marcos Brandt. At the same time, what is junk goes into the recycling chain, so that everything is monetized.

Perception of the global market

The company makes a precise diagnosis of the assets and seeks the best price for all the items in markets of different countries of the world. As a strategy, it maximizes the value of every category of assets, eases leases, alleviates assets, and even operates in companies when necessary. In addition, Gordon Brothers enables the purchase of raw materials and promotes business development in organizations.
Despite its history of retail, consumer products and real estate, 50% of Gordon Brothers' revenue comes from industry, including construction, shipbuilding and mining. A year and a half have been installed in Brazil, the company has the clear objective of making the country one of its ten largest markets. 
According to Brandt, the company is investing in the purchase of assets of the construction equipment market according to what the country demands, regardless of the "size" of the business. They also liquidate, close and buy absolutely everything from companies that are leaving the country - from the work table to the large equipment. "We have our own business model because we are not a consulting or investment bank," he says.
"Every process is done in a judicious way so that the final result brings the greatest possible return. It's a partnership work. What sets us apart is that we have the ability to add value and monetize assets, "he says.
Marcos Brandt also emphasizes that if a company decides to carry out this entire process on its own, it usually generates only one more cost center. "In these processes a large number of assets are sold for values well below the market or the accounting record. But when the work is done in partnership and in a professional way, the same assets can turn out to be a new source of income or generate new business opportunities, "he says.