Sportsmans Warehouse

case study

Optimized store footprint and provided liquidity while preserving brand value through the strategic closure of underperforming stores and transfer of customers to nearby locations.

Client sportsmans warehouse

By The Numbers

Generous fee-based remuneration with significant success-based bonus

Gordon Brothers helped Sportsman’s Warehouse optimize its store footprint by winding down unprofitable stores and transitioning customers to nearby locations.

Sportsman’s Warehouse is a retailer of hunting, fishing, and camping goods with locations across the western United States. Following the economic downturn of 2008, the company restructured its business and looked to us to support the strategic closure of 26 underperforming stores. With careful consideration to the company’s brand integrity, we marketed the sale events to emphasize the continuation of the business through ongoing stores in the same market.

This collaborative effort helped management focus on its growth objectives without the distraction of underperforming locations. Executives trusted that our sensitivity to brand integrity would retain value for the ongoing business.

The project provided $78 million of liquidity to Sportsman’s Warehouse to sustain the company during challenging market conditions. After scaling its footprint to optimize sales, remaining stores have thrived.